Venlo Partners have launched the next phase of their work, with the creation of a citywide place brand strategy that has been more than two years in the making. Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.